An old friend was having a conversation with me recently about how one of the best decisions he ever made was to sell his Porsche and buy a Honda Jazz. And no, he has not suffered any loss in income, in fact his business is booming. In that same conversation he talked about a guy he met recently who was just starting his business and was adamant on buying a Mercedes. His justification was that because he was starting up he needed the ‘image’, and my dear friend who has been in business for years tried hard to convince him not to jump into that trap. The conversation struck a chord with me because i’ve gone and made such decisions, hence been on both sides of that fence.
Perception
jwanheah 