Here are some key pointers for entrepreneurs and non-marketing business leaders to help you improve your marketing strategy and hopefully get you the results you desire.

Having worked with various business leaders over the last year, i realised that many organisations are not achieving their full marketing potential as they are being held back by the leader’s mindset towards marketing. In today’s consumer world, people no longer buy what you are selling but how you are selling. They buy the stories you tell and are captivated by the creativity of your marketing efforts. It is no longer about if i build it, they will buy, it is about creating emotional connection with the brand. Its about owning space in being top of mind in an every crowded world.
As there are a myriad of resources for Marketing 101, here are some key learnings we discovered from our first hand experience.