Here are some key pointers for entrepreneurs and non-marketing business leaders to help you improve your marketing strategy and hopefully get you the results you desire.
Having worked with various business leaders over the last year, i realised that many organisations are not achieving their full marketing potential as they are being held back by the leader’s mindset towards marketing. In today’s consumer world, people no longer buy what you are selling but how you are selling. They buy the stories you tell and are captivated by the creativity of your marketing efforts. It is no longer about if i build it, they will buy, it is about creating emotional connection with the brand. Its about owning space in being top of mind in an every crowded world. As there are a myriad of resources for Marketing 101, here are some key learnings we discovered from our first hand experience.
“Malaysia Book of Records (MBR) has refreshed its brand positioning to be more marketing-centric instead of merely being a certification body. For 25 years, MBR has been the only official national record keeper and its team’s only function was to process and research applications. Jwan Heah, director, marketing solutions of Malaysia Book of Records told A+M that the brand has been a passive one and has not “optimised its 25-year brand history and resources.”
With the global epidemic of Covid-19 and the ensuing movement control order (mco) here in Malaysia, many SME businesses are facing unprecedented issues not only in their organisation, but in almost all aspect of life. I have been having multiple discussions with various SME owners and everyone is facing difficulties. We are all in this together.
Nobody can tell you what to do or even give you proven advice, and let us be honest, anyone who does claim they are experts and give you advice, they’d have to have lived through the Spanish Flu of 1918. These are unprecedented times and we are facing a global epidemic, everything but the kitchen sink has to be thrown in to it. Based on my experience and multiple discussions, here are 3 small things that i believe SME/small business owners can do and adopt during these troubling times to hopefully help surf through this storm.
Shared my 3R’s for keeping your team motivated and productive during these challenging ‘lockdown’ times. Watch the video and let me know if i can help you with anything. Stay safe and stay healthy everyone!
The recent Corvid19 virus outbreak hit the global economy with no concrete end in sight, it is going to take a while before the economy picks itself back up again. Here in Malaysia, the weekend’s exciting political drama has yet chucked another spanner into the works sending the stock market and ringgit plunging. What am i to do during these trying times?