“Malaysia Book of Records (MBR) has refreshed its brand positioning to be more marketing-centric instead of merely being a certification body. For 25 years, MBR has been the only official national record keeper and its team’s only function was to process and research applications. Jwan Heah, director, marketing solutions of Malaysia Book of Records told A+M that the brand has been a passive one and has not “optimised its 25-year brand history and resources.”
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