The great Zig Ziglar, the true OG guru of management once said that research indicates that workers have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company. RECOGNITION.
“research indicates that workers have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company.”
– Zig Ziglar
It is a natural human trait to desire recognition. From the time we were children receiving stars for attendance to medals in sports, from employee of the month to most successful entrepreneur of the year. Recognition and awards have been ingrained in our system as a symbol of our achievement. We’ve seen a surge in the “awards” industry here in Malaysia. Most targeting the business community, because naturally once we left school, the opportunity to receive ‘recognition’ dwindles to near naught. Along with it for some, their self esteem.
There are a handful of credible awards that are quantifiable and properly measured and judged by notable industry figures. These awards are much sought after and since joining The Malaysia Book Of Records (MBR) just over a year ago, i’ve come to greatly appreciate the value awards (or any sort of recognition) brings to the recipient.
Awards (and titles for that matter) and a substantial amount of credibility to a person or a brand. It is a verified endorsement of your achievements and/or abilities. You can go on claiming you are the best or have the best technology, nothing beats someone else officially endorsing you with a credible certification (and maybe a trophy). Having a third party verify and certify your claims or achievement almost quadruples your credibility. And that, is what brands and humans crave. Recognition.
I work for The Malaysia Book Of Records (MBR) which has been recognising extraordinary achievements of Malaysians for over 25-years. Every record created is a quantifiable record and measured accordingly. Leave me a comment or drop me an email if you’re keen to find out how you can have your extraordinary achievements recognised by the official national record keeper.
jwanheah 